Hi, I'm Keaton. I’m a designer. A few years ago I made a conscious decision to work mostly on digital products. I care way too much about UX. I like writing code but I don’t like-like it. The economics of digital product design excite and confuse me. I want to work on things that people love. I want to give people reasons to love digital things and experiences. I really like my family and the Houston Rockets. I just bought my first ever pair of white tennis shoes.


  • Led a Product Team at an early-stage startup. Took the org from an idea to a top-tier web and mobile recipe product with a large social following and succesful kitchen gadget business via Amazon.
  • Launched platform-defining features for two top 50 (ComScore) home/lifestyle editorial products. Including personalized content tests, award-winning branded utilities and internal tools for writers and editors.
  • Ran successful Design Sprints and user studies (in-person and remote) to inform product and feature lifecycles spanning user-facing products, admin-facing dashboards and internal editorial tools.

Cool Things

  • IAB MIXX Gold Medal 2016

    Branded Utility

    Our team at Apartment Therapy along with the teams at McKinney and Sherwin-Williams won an award for our work on Sherwin-Williams Color Search.

  • Guest Lecturer and Mentor

    Missouri Southern State University - Joplin, Missouri

    I’ve been a guest lecturer and portolio reviewer on an ongoing basis. Speaking with Students about how design can be applied to any career as well as Design career options, trajectory and talking about their work.


Product Designer

Apartment Therapy Media | Feb 2016 - Present

Contribute design and production code to internal and reader-facing products. Supported product strategy, user experience, and interaction design. Seeing features from wireframes to front-end development. Owning the team CSS workflow. Working iteratively with cross-functional teams. In 2018 worked on a marketplace platform acquisition creating wireframes and design iterations to prep for eCommerce pivot. Working with web and mobile engineers to iterate on existing web, iOS and Android platforms to adopt modern UI patterns.

Sketch / Photoshop / Illustrator / HTML / CSS / React.js / Ruby on Rails

Lead Product Designer

Mealthy Recipes | Feb 2017 - Sep 2017

Recruited and led the early product team. Helped hire CTO and full-time UX Designers and engineers. Led design chapter, coaching team members and defining processes and guidelines. Contributed UX, design and front-end implementation on top-level features like saving recipes, user profiles, and recipe details for web and mobile products. Implemented design workflow using Sketch, Invision, and Abstract.

Sketch / Photoshop / HTML / CSS / React.js / Elixir

Product/UX Designer

RaiseMore | Jul 2015 — Mar 2016

Contributed to team efforts in UX, visual design and product strategy. Led design sprints and helped facilitate user testing and group usability discussions. Designed a self-serve marketplace for js-generated native apps using the Ionic framework. Heavily contributed UX and visual design to features like admin dashboards, in-app coaching, and complex shopping-adjacent workflows in our marketplace.

Photoshop / Illustrator / Sketch / HTML / CSS / Ember.js

Lead UI/UX Designer

Blue Fish Design Studio | Oct 2013 — Feb 2016

Designed mobile-first websites and digital products for companies like Intel, NOAA/Sea Grant, and Athlon Media Group. Focused on user-centered design and front-end practices to deliver reliable and performant experiences to support regional and national brands on the web. Notable projects include: a skunkworks Android and Windows Desktop app for Intel used to analyze photo quality based on algorithmic calculations of static criteria. Editorial platform iteration based on qualitative data gathered by and for Athlon Media Group.

Photoshop / Illustrator / Sketch / HTML / CSS / ExpressionEngine

Web Designer

Thrive Internet Marketing | Jul 2013 — Sep 2013

Independent contractor brought in to refine the design processes of a relatively small marketing company. Helped modernize the visual and technical landscape of our client work, moving to a cleaner and more modern, mobile-first process. Launched ~ a dozen regional SEO optimized sites during my three-month tenure.

Photoshop / Illustrator / Wordpress

Graphic Designer

Lake Pointe | Sep 2012 — Jul 2013

At Lake Pointe I designed visuals that reached over 10,000 people every weekend. I was involved in the ideation and design of print pieces (including mass mailers, Visual Identities, and wayfinding), digital pieces (TV screen graphics, web ads and more) and marketing plans.

Photoshop / Illustrator / InDesign

Web Designer

Metro Design Loft | Dec 2012 — May 2013

I worked to grow business through the evaluation of best practices in client interaction, working contracts, and proposals. Designed interactive web experiences. Duties including but not limited to: User Experience planning, responsive HTML and CSS development and User Interface design.

Sketch / Photoshop / Illustrator / HTML / CSS

Jr. Front-End Designer

Midwestern Interactive | Dec 2011 — Sep 2012

Under the guidance of Matthew Spiel (Treehouse, Lyft), I helped design and develop websites for local and regional organizations ranging from small businesses to large regional organizations. I learned HTML and CSS on the job and was taught many sink or swim lessons on design and front-end development in a safe and open professional environment.

Photoshop / Illustrator / HTML / CSS / ExpressionEngine

Graphic Designer

Art Feeds | Jan 2009 — Dec 2011

Worked with Founder CEO Meg Bourne to establish early visual branding and messaging guidelines. Designed the mark that has defined the brand for over a decade. Worked as a brand ambassador at events like Vans Warped Tour to evangelize the cause and work with artists and supporters to support it. Designed myr

Photoshop / Illustrator / InDesign